top of page
Kierra Morris
Fall 2024
Budget
Marketing is not free. There is a cost associated to every effective plan. This portion of the marketing project explores the monetary cost of each proposed tactic as well as pubic relations and social media plans.
Every phase of the marketing process can be roughly estimated. This step of the marketing planning process provides valuable insight into the logistical side of marketing.
Budget Table
Tactic
Monthly Cost
Specific Allocation
Social media marketing
Event Marketing
Website
Designs
Public Relations
$600
$250
$200
$900
Sponsored ads on instagram and TikTok $400 Influencer $500
Website updates and SEO: $250
Wellness Fair materials: $300 Social Media ads for event $300
Graphics for banners, flyers, and social media: $350
$350
Press release creation and disturbution $200
+
=
191 cost per month
bottom of page