Kierra Morris
Fall 2024
Mission Statement
Our mission is to support IU Indianapolis students in achieving and maintaining healthier lifestyles through accessible nutrition education, flexible fitness classes tailored to student schedules, and personalized health plans. We are dedicated to making wellness easy and achievable for every student, helping them adopt lasting, positive health changes
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Questions Considered
1. What makes this a strong mission statement for your organization?
2. What do you want your target market to take away from your mission statement? How do you
want them to feel about your organization?
"We are dedicated to making wellness easy and achievable for every student, helping them adopt lasting, positive health changes."
This mission statement is strong because it’s clear and focused. It shows that the program is all about helping IU Indianapolis students live healthier lives in a way that fits their schedules and needs. It also emphasizes that wellness is easy to access and achievable, which can make students feel like this program is designed just for them.I want students to feel that this program is here to support them in a real, practical way. They should feel like it’s approachable, helpful, and not overwhelming. The mission statement should leave students feeling encouraged and inspired to join, knowing they have a place to turn to for making positive changes that will last.